David R. Sams

DAVID R. SAMS – Executive Producer & Publisher, KeepTheFaith.com

David Sams is one of the world's most respected marketing strategists, a nine-time Emmy winning TV producer, author, speaker, and emerging technologies guru. He has been featured in the pages of TVGUIDE, USATODAY, and ENTERTAINMENT WEEKLY. He has appeared on 60 MINUTES, ENTERTAINMENT TONIGHT, NBC’S TODAY, DATELINE NBC, and WORLD NEWS TONIGHT. He is listed in WHO'S WHO IN ENTERTAINMENT, WHO'S WHO IN AMERICA, and WHO'S WHO IN THE WORLD. 

Sams was the marketing architect who turned WHEEL OF FORTUNE and JEOPARDY into the two highest-rated shows in syndication history, while head of global marketing and creative affairs for a small, family owned syndication company called King World. Soon thereafter the company went public and eventually sold for billions of dollars–and is now part of the CBS family. 

In 1986, Sams helped to launch the OPRAH WINFREY SHOW into national syndication. His creative marketing efforts made Oprah a household name even before the talk show host hit the airwaves. She was #1 in nearly every TV market from her very first day on the air. Sams re-invented the way syndicated shows and personalities are marketed.  To this day (over two decades after they first hit the air) WHEEL OF FORTUNE and JEOPARDY remain the top-rated shows in TV syndication, while OPRAH recently ended her daytime talkfest #1 in Daytime. 

As a TV PRODUCER, WRITER AND DIRECTOR, Sams has won 9 Emmy Awards. He has produced news magazines, music programs and specials, reality shows, and documentaries for multiple networks and syndicators. He is a member of the Director’s Guild of America and is responsible for hundreds-of-millions-of-dollars in DRTV sales winning numerous awards including INFOMERCIAL OF THE YEAR, a TELLY AWARD and five commercial ADDYs.

As an INTERNET ENTREPRENEUR, Sams has launched numerous successful online ventures. In 2000, he created an Internet company that generated well over ten million dollars of revenue in less than 3 months.

Sams also created and executive produced ETC NEWSMAGAZINE, which made national headlines because of its ongoing coverage of underage teenagers getting into violent R-rated movies. Sams’ program covered the issue in-depth, including hidden camera footage of kids continuously gaining admission to movies without question from theater ticket sellers. The Clinton White House turned to Sams for his special coverage in an effort to challenge theater owners to change and police their ticket-selling policies to minors. Following a special screening of Sams’ ETC Newsmagazine, which also aired in prime time on network television, President Clinton announced pledges by thousands of members of the National Association Theater Owners that they would require photo identification from young people for R-rated movies. This policy is strictly enforced today.

Sams is also very instrumental in raising awareness and money for numerous non-profit organizations. He has been honored by the U.S. Olympic Committee for his fund-raising efforts, made significant contributions to organizations such as MDA, was President of Christian Network Holdings, and is one of the founding members of Operation DVD, an appeal to patriotic Americans to donate their new and used DVDs which are then shipped to our fighting men and women overseas. 

Sams has consulted a vast array of broadcasters, Internet companies, and record labels, including: CBS, Clear Channel, Westinghouse, Motown, Warner Music, Paxson Communications, dotTV Corporation, Time-Life, Integrity Publishers, Sony, Reunion.com, MyLife.com, EMI, Universal, Reinvent Media, and many others. He has worked on behalf of many entertainers–from Michael Jackson to Garth Brooks.

With all his accolades, he touts his greatest success to be becoming a major force in the growth of “family friendly” entertainment media. In 1995, he brought together eleven major music labels and some 65 recording artists to release a seven CD compilation titled KEEP THE FAITH. Marketed under his own label, TVFirst, at a retail price of $124.95, the collection was certified PLATINUM by the RIAA, with over 1,000,000 albums sold. Since then, Sams has produced and distributed dozens of other compilations and music/entertainment infomercials, including several for Time Life.

In early 2011, Sams founded CharityOne,Inc. a 501 (c) (3) not for profit organization, and launched KeepTheFaith Radio with Joe Battaglia and John Frost. In just two years, KeepTheFaith became the top-rated syndicated Christian radio show in the United States, with nearly 8 million monthly listeners. The team also launched a social network community at KeepTheFaith.com, which Sams is the publisher. 

Sams serves on the board of CharityOne, which he is the founding member. He is also Executive Director of CharityOne, Inc., the 501 (c) (3) organization, which produces KeepTheFaith and President of BigOyo, Inc., an intellectual property and content distribution company. 

To contact David, email him at DavidSams@KeepTheFaith.com